MIT Media Lab and The Task Force Pilot COVID-19 Campaign in Atlanta

By: Task Force for Global Health


The Task Force for Global Health and the Lab for Social Machines (LSM) at the Massachusetts Institute of Technology’s (MIT) Media Lab are collaborating to develop and test a health campaign against COVID-19 in Atlanta, GA, where The Task Force is based. The Task Force and LSM are also working closely with Susan Blumenthal, MD, Director of the Health Innovations Lab at New America; Cortico, a non-profit affiliated with the MIT Media Lab whose work fosters constructive public conversations; and the Institute for Local Innovations, Inc. (Atlanta office), which helps community development organizations build economically and socially healthier communities.


The MIT Media Lab is one of the world’s leading research and academic organizations where designers, engineers, artists, and scientists strive to create technologies and experiences that enable people to understand and transform their lives, communities, and environments. Researchers from across the Media Lab have tapped into their creativity and expertise to find ways to help during the COVID-19 pandemic.


In March, LSM researchers and Blumenthal developed a national #BeatTheVirus campaign to raise awareness of the behaviors that would help defeat COVID-19. Seeking the support of public health experts and wanting to focus geographically, they are now collaborating with The Task Force to pilot a local COVID-19 effort, based in Atlanta.


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